Hone your Brand Archetype

Align your Premises to your Social Presence.

My last Blog article focussed upon Business branding and how it can be translated into the physical environment of your shop fit out, cafe or salon. Here we deep dive into this in greater detail.

Why Incorporate your Branding into your premises?

Affirmation that your company is upholding the promises that you make in your marketing & social presence. Do you give a swish or suave impression in your instagram feed that needs to be reflected in how you welcome and serve your clientele?

Identifying your Brand allows you to highlight your point of difference from other company’s that offer a similar service. And how do you identify your brand? Read on to discover a fun 2 minute quiz to do just that.

Designing your space around your Brand values allows you to heighten staff engagement & support interaction with customers. For example, you could include a central island bar with stools as the focal point of your plan to encourage a social atmosphere in your salon design, as in the layout below for Absolu Hair Salon.

Delight your clients with tangible translation of your brand into all the elements to please the senses: Authentic natural surfaces of real timber & stone, textures that beg to be touched, select a signature fragrance for use in your space, or a range of tea to serve.

Discover you Brand Archetype

One of the first steps to identifying your brand is to pinpoint your Brand Archetype, a concept with a rich history based upon human physiology from Plato to Jung. It’s easier said than done, and hard to know where to start. As a fun & quick 2 minute exercise, follow the link to this quiz identify your Brand Archetype, which will assist in giving you a head-start on gathering information to brief your Interior Designer. My result for this quiz was The Creator – “If it can be imagined, it can be created”. 

This exercise is a great way to prep before you engage a interior designer (or a graphic designer for your signage).

So, why Hire an Interior Designer?

Unfortunately many people get confused or intimidated by the idea of hiring a professional Interior Designer for their project, and might be concerned about the process of working with a designer & the costs of doing so.

A lot of people I meet feel that they can hire a builder and do the design themselves, selecting materials and fixtures in dribs and drabs, often at the last minute (leading to less choice) with poor planning & lack of an overall vision. This will lead increased costs due to changes, additions and variations that the builder will not have allowed for.

(please pin the below graphic to your pinterest board for reference)

You will save money & time. Your designer will plan functional and appealing spaces, provide drawings, visualisations & material / furnishing selections in a strategic manner so you can get competitive quotes, and you know what the design will look like & cost right from the start.

You require a Qualified Interior Designer & Registered Building Practitioner for any commercial project or residential project that requires a building permit; a proper interior designer is a highly trained & experienced registered professional, not just someone with ‘a good eye for colour’ and a knack for picking furniture

“I never thought I would hire an Interior Designer, but you were so easy to work with and I think one of the most valuable parts of the experience for me was that you had access to suppliers and products I would never have known existed. Plus, there was the fact that you have great taste and understanding about what can make rooms feel more comfortable and come alive”

Kara MacIsaac – Absolu Hair Salon

Image: Omar Rodriguez @ormphotography