Align your Premises to your Social Presence.
Business branding is a hot topic that small business owners are slowly becoming more aware of these days, but there is less understanding of how it can be translated into the physical environment. Now more than ever, emphasis is being placed upon aligning your physical premises with your social media presence.
...then one day I was merrily chatting to a client, and I asked them, “What was your first impression when you came to the salon?” She replied, “Disappointed…. you have a great online presence…I was led to believe I would be coming to a swanky new building…“
Branding needs to be at the top of your checklist.
Don’t be at risk of disappointing your new customers as Samantha Jones admits happened to her in the Salon Owners Collective blog “The 3 Phases of a Seamless Salon Customer Experience”
The strategies that Interior Designers employ to bring your brand to life is more than just a slapping your logo on the wall, and painting the columns in bright colours to match.
Take time to explore & analyse the personality and image of your business in the eyes of your customers, and pinpoint that individual flare and authenticity, so that you can brief your Interior Designer. Simply put, your brand is how your business looks, sounds, feels and acts. Explore Iconic Fox Brand Archetypes checklist to help guide you on the journey.
Extending your brand into your space helps your clients & customers understand a little about who you are and identifies you point of difference from competitors.
Incorporating your brand into Interior Design supports the positive ways in which your staff and customers interact. For example, if you own a hair salon, to support the underlying function of human connection and interaction, we place consideration on how customers are greeted at the door, and creating opportunities social interaction as part of the overall design. Perhaps a coffee bar as your central feature of the salon, that also acts as a champagne bar for a wedding party package event.
Your brand is the single most important investment you can make in your businessSteve Forbes, Editor in Chief of Forbes Magazine
We seek to charm your customers and make their lives better, creating a well-rounded experience that nourishes all the senses; materials that you long to touch, velvety materials, the right music and sounds, the perfect smell. Applying your brand to an interior requires orchestrating the perfect balance of warmth and lighting, selecting the right texture and tone of materials and colour, balancing hard and absorbent materials to get the right acoustics, and many more elements.
Explore my post Salon & Hospitality Faux Pas – Avoid these client service mistakes for more ideas on designing your Salon for customer retention.
(please pin the below graphic to your pinterest board for reference)
Let’s make something beautiful together, book an appointment to explore your dream project.
Image: Omar Rodriguez @ormphotography