When your client heard about you through Instagram….

Align your Premises to your Social Presence. Business branding is a hot topic that small business owners are slowly becoming more aware of these days, but there is less understanding of how it can be translated into the physical environment. Now more than ever, emphasis is being placed upon aligning your physical premises with your…

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Salon & Hospitality Faux Pas – Avoid these client service mistakes

It’s such hard work attracting your perfect client; please don’t scare them away unintentionally. From my own observations as a hospitality and retail designer and from my own experience as a customer, there are a few key areas where you have total control over how customers perceive your brand. Designers notice every detail, how they…

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