Solution based design
Single drink tables are making a comeback; and it’s a chic trend that I haven’t seen for a long time and perfect for improving your customer service and create an elevated customer experience (and ultimately perfecting your beauty salon customer retention strategy). This is the prefect piece of furniture for your lounge, or even your…
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Currently on my drawing board for the last 2 weeks, I’ve been working on an exciting project at the Paris end of Collins st (love that description). I always have a job on the go doing interior designer for builders near me. The day the Vic Lockdown ended was my first chance in 112 days…
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I recently created a new Hair Salon interior design for a client, who commented that the improvement in lighting proved beneficial to the success of her new salon. The lighting was designed to improve colour rendition so that the hair colouring that was seen inside the salon more closely matched the colour of hairstyles in…
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In my last blog post we discussed The Golden Rules of creating an Instagrammable backdrop for your Retail space which is keep it eye-catching, relevant & on-brand in your hospitality space or salon Here are some Ideas for creative Instagrammable walls and selfie stations; put your own spin onto these, and elevate the ‘selfie-station’ into…
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One of my Blog articles, When Your Client heard about you through Instagram…, explained why it’s important to align your physical premises & quality of service with your social presence. How do you do this, and keep it eyecatching, relevant & on-brand in your hospitality space or salon? Maximise the space you already have and…
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My last Blog article focussed upon discovering & Honing your Brand Archetype, and why it’s important to translate that into your physical premises. Here I look further into how that is achieved. Many business advice blogs touch upon branding your interior, and will clumsily suggest using up to 3 colours derived from your logo as…
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Align your Premises to your Social Presence. My last Blog article focussed upon Business branding and how it can be translated into the physical environment of your shop fit out, cafe or salon. Here we deep dive into this in greater detail. Why Incorporate your Branding into your premises? Affirmation that your company is upholding…
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Align your Premises to your Social Presence. Business branding is a hot topic that small business owners are slowly becoming more aware of these days, but there is less understanding of how it can be translated into the physical environment. Now more than ever, emphasis is being placed upon aligning your physical premises with your…
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It’s such hard work attracting your perfect client; please don’t scare them away unintentionally. From my own observations as a hospitality and retail designer and from my own experience as a customer, there are a few key areas where you have total control over how customers perceive your brand. Designers notice every detail, how they…
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Finally, after 11 months of preparation planning, design and construction, the Absolu Hair Salon celebrated their opening night last Saturday, with perfect Melbourne spring weather to accompany it (the evening was the most mild we’ve had since last Autumn). The owner of Absolu purchased this shop in a shell and core state (no floor coverings,…
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