Create an Instagrammable backdrop for your retail space

One of my Blog articles, When Your Client heard about you through Instagram…, explained why it’s important to align your physical premises & quality of service with your social presence. How do you do this, and keep it eyecatching, relevant & on-brand in your hospitality space or salon? Maximise the space you already have and…

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Translating your brand into Touch Points for the senses

My last Blog article focussed upon discovering & Honing your Brand Archetype, and why it’s important to translate that into your physical premises. Here I look further into how that is achieved. Many business advice blogs touch upon branding your interior, and will clumsily suggest using up to 3 colours derived from your logo as…

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Hone your Brand Archetype

Align your Premises to your Social Presence. My last Blog article focussed upon Business branding and how it can be translated into the physical environment of your shop fit out, cafe or salon. Here we deep dive into this in greater detail. Why Incorporate your Branding into your premises? Affirmation that your company is upholding…

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When your client heard about you through Instagram….

Align your Premises to your Social Presence. Business branding is a hot topic that small business owners are slowly becoming more aware of these days, but there is less understanding of how it can be translated into the physical environment. Now more than ever, emphasis is being placed upon aligning your physical premises with your…

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Salon & Hospitality Faux Pas – Avoid these client service mistakes

It’s such hard work attracting your perfect client; please don’t scare them away unintentionally. From my own observations as a hospitality and retail designer and from my own experience as a customer, there are a few key areas where you have total control over how customers perceive your brand. Designers notice every detail, how they…

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Absolu Hair Salon – Opening night

Finally, after 11 months of preparation planning, design and construction, the Absolu Hair Salon celebrated their opening night last Saturday, with perfect Melbourne spring weather to accompany it (the evening was the most mild we’ve had since last Autumn). The owner of Absolu purchased this shop in a shell and core state (no floor coverings,…

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